Our approach

Property thinking.
Hospitality execution.

DIFFRENT Living is the operating platform behind DIFF_RENT, our resident-facing co-living brand. We combine the discipline of property ownership with the service culture of hotels.

20+ years of experience across hotels, residential and co-living—as developer, investor and operator.

Residents sharing a meal in a DIFF_RENT communal space

Experience at company level

Six disciplines in one organisation.

The platform brings property, hospitality and operational expertise together, so that design, leasing, service and cost decisions are made with the whole asset in view.

01
Property investment
02
Development
03
Residential
04
Hospitality
05
Asset management
06
Operations

Our principles

How the platform makes decisions.

01
Owner Alignment
Operational decisions should support asset-level performance.
02
Resident Focus
Strong resident experience supports sustainable occupancy.
03
Operational Discipline
Measure performance, control costs and continuously improve.
04
Long-Term Thinking
Build brands and communities that can perform through market cycles.
05
Scalability
Create repeatable operating systems rather than one-off buildings.

Exterior of The East London Hotel at dusk

The East London Hotel: part of the hotel background behind our service culture.

Our team

A platform, not a personality.

Our team combines property, hospitality and operational expertise across development, leasing, front-of-house, facilities and reporting. Clear budgets, cost transparency and owner objectives guide our operating approach.

Industry recognition